We all know that content marketing is one of the most powerful online marketing strategies to promote brands and acquire new customers over the internet. It also takes time, effort, and resources to create high-quality content. While businesses can manage all these aspects of marketing in-house, it is not always the best idea. Here are five reasons for businesses to outsource their content marketing, social media, and email marketing efforts.
What Exactly is Content Marketing?
Before discussing why businesses should outsource their content marketing, it is important to first define this term, which can be a bit confusing to business owners who are not very familiar with digital marketing.
Content marketing is the process of creating and sharing content such as blog posts, articles, infographics, eBooks, podcasts, videos, and more on social media platforms (Facebook, Twitter, Instagram), your company’s website, or other online properties. It is important to note that content marketing is not the same as advertising. While it can include some paid ads, its primary focus is on providing valuable information and connecting with customers online.
1) Save Time
When you outsource all your content creation to a third-party team, it’ll save you a lot of time. Your business can use that extra time focusing on its core product or service offering instead of worrying about what to write in its next blog post. In addition, a good content marketing team will help you come up with new and innovative ideas for your marketing efforts. This way, you can focus on what you do best and leave the content creation to the experts. For example, when you outsource email marketing, you don’t have to worry about what to write in your next email campaign. The experts will take care of that for you. That is peace of mind you can’t put a price on.
2) Save Money
When you outsource digital marketing or at least some of it, you can save a lot of money in the long run. In addition to the cost of paying an employee to create content, there is also all the overhead that goes along with having an in-house team. Not only do you have rent and utilities on top of your salary, but you also need office supplies, internet service provider fees, computer equipment (laptops and desktops), phone bills, and more. Our estimates show that companies can save at least 60% of their in-house costs by outsourcing to a third-party team that will take care of all their content marketing, social media, and email marketing needs. And that’s not even considering the cost of training an employee on how to do all this work – which can be expensive. When you outsource to a team that already has the skills and experience necessary to succeed in content marketing, you get a lot of bang for your buck.
3) A More Flexible Approach
The beauty of outsourcing to a third-party team is that they are more flexible than an in-house one. They can scale up and down depending on demand from your business, which means you don’t have too many people working at any one time or not enough resources for when things get busy. It also means that you don’t have to worry about employees taking time off or quitting their job at inconvenient times like when they get sick or pregnant – which happens all too often. When you outsource content marketing, social media, and email marketing to a third-party team, you know that the work will always get done on time, no matter what.
4) More Expertise
Content marketing, social media, and email marketing are highly specialized fields. It takes years of experience to learn how to do these things well and become an expert at them. That is why so many companies outsource their content creation to third-party teams that already have this expertise built-in – they save time by not having to train up someone new on how to do these things properly. Content writers must stay up to date with all the latest trends and studies to provide their clients with the best information possible. When you outsource content marketing, social media, and email marketing to a third-party team, you know that they will always have the most up-to-date knowledge on these subjects because it is their job to do so.
5) Increased Efficiency
When you outsource all your content marketing, social media, and email marketing to a third-party team, it will increase the overall efficiency of your business. For example, if you outsource all your content creation to a third-party team, it will free up time for other employees to focus on what they do best – increasing sales and generating revenue. If this happens across multiple departments, then your company’s overall productivity can increase significantly, which leads directly to higher profits down the line as well.
Outsourcing your content marketing, social media, and email marketing to a third-party team can be one of the best decisions you ever make for your business. It will save you time, money, and headaches in the long run. Not only that, but you will also have access to more expertise and flexibility than you would if you tried to do everything in-house.
Out of all these reasons, the most important one is that you will be able to focus on what matters most – running your business successfully without having to worry about content creation and marketing yourself. Outsourcing has never been easier, thanks to companies like Contentshire that specialize in this area. Feel free to contact us to inquire about our content marketing packages that will help take your business to the next level at a fraction of the cost you would pay if you hired someone full-time.